Category Archives: business of photography

Featured – The Londoner

London Ontario Landscape Photographer Jennifer Squires Ross The Londoner Featured   The Londoner

We had an absolutely amazing time on Beausoleil Island! The fresh air, the warm sunshine, the biking, the hiking. It was so inspiring to be surrounded by such natural beauty and there was always more for us to see and explore. Such a wonderful photography trip.

I am truly honoured that I was given the chance to spend a week on the island as the artist in residence at Georgian Bay Islands National Park. So you can imagine how delighted I was to see that our experience was featured in The Londoner. Thank you so much Chris Montanini!

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iPad Photo Album Apps

201211 063 iPad Photo Album Apps

I’m a huge advocate for making photographs to document our lives. Who knew huh? I gather up the raw files for our happy snaps every month, process them out to jpgs, and cart them off to our local lab to have 4×6 prints made. Then I haul them all home and sit with a glass of wine and some good music on and add them to our collection of photo albums. Some even get promoted to 5x7s to hang in our dining room family photo collection.

Why We Want to Move Away from Traditional Printed Photo Albums

All these albums and prints are starting to weigh heavy on me. They are taking up more and more precious real estate in our small cottage of a home, we rarely leave the house with them so unless you come over you won’t see the full collection, and I really don’t think we look at them as often as we’d like. We won’t even get into the hassle of driving to the lab then sorting them into albums.

So what are our alternatives?

  • We could just post them all on Facebook, but then our mothers wouldn’t see them.
  • We could post them to Flickr or some other online photo sharing site, but then our few family members who aren’t online wouldn’t see them and we’ll only be able to show them off when we have an internet connection.
  • We could store them all on the laptop for people to look through, but I really don’t like the idea of everyone huddling around the screen while we scroll through them.
  • We could store them on our smart phones, but then we’d need to get smart phones
  • Or we could store them on our iPad. Bingo!

iPads are portable, user friendly, accessible, and, when we’re at a family event, they’re even social. People love to pass them around, flick through images, and pinch to zoom in and out.

Over the next few months we’ll be testing out a variety of apps to see the pros and cons of each, and what works best for us. We’ll post full reviews of each on our blog and link them all to this article.

Which iPad photo gallery apps do we plan to try?

  • Photos by Apple
  • iPhoto by Apple
  • Million Moments by Sony Digital Network Applications Inc
  • Photo Manager Pro by Linkus
  • Portfolio Pro for iPad – Brandable Photo and Video App by Nick Kuh
  • Photo-Sort for iPad by Romain Henry

App Rankings to Date {date}

{watch this space as we share our picks!}

All iPad Photo Album App Posts

What do you do with all of your happy snaps? How do you share them with your family and friends? Do you keep your photos online, offline, or unplugged? Do you have an iPad photo album app that you think we should test out?

 

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2012 Holiday Order Schedule

 

2012 holiday shipping deadlines with express shipping 2012 Holiday Order Schedule

We’ve spent the past few weeks talking with our labs, Canada Post, and FedEx to put together our 2012 holiday shipping schedule! Ok, this may not be exciting for you, but for us it’s nice to finally see the dates all laid out, especially after so many emails and conversations with suppliers and shippers.

You’ve got about a month left to get your orders in to arrive before Christmas, but if you’re planning to send out some of our Christmas Art Cards be sure to tack on a few extra weeks so you can get them all filled out and sent to your friends and family. If you’re in Canada you can pop by Canada Post‘s website, and if you’re in the United States visit the United States Postal Service online to find out when their cut off times are for sending out your holiday cards and packages. So get shopping!

2012 holiday shipping deadlines menu 2 2012 Holiday Order Schedule

And we’ve added a link in the blog upper menu bar so you can quickly access this information any time you wish.

When do you like to do your holiday shopping? Have you started yet? Are you finished? Or do you prefer to wait until December?

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Who Are You and What Do You Want to Read About?

Beausoleil Island Fine Art Landscape Photograph 129 Who Are You and What Do You Want to Read About?

Hi Everyone!

I’ve been thinking about you a lot lately. Who you are, where you’re from, and why you read our blog. So I’d love if you can take a couple of minutes to tell us who the heck you are and what you’re interested in seeing more of on our blog. Our survey is only 15 questions, mostly easy-peasy multiple choice, and will only take three minutes.

You can click through here to take our survey, or you can answer the questions below.

I’m excited to hear more about you!

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Coming Soon – Framed Photographs

201208 061 Coming Soon   Framed Photographs

Ok, I may be jumping the gun a bit. I just received my frame sample corners in the mail and so far so good. Next I’ll order a sample framed photograph, scrutinize the quality, and hopefully we’ll be able to offer wall ready pieces in our shop in time for the holiday season. {Did I really just say that? Summer’s barely half over…} Fingers crossed that the next step in the process goes well!

Stay tuned for more information.

Do you prefer to order a wall ready finished piece of art? Or would you rather frame it yourself? What are your frame preferences? Light? Dark? Wood grain? Thick? Thin? Plain? Or ornate?

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Unboxing – Open Edition Photographs


Thank you, thank you, thank you! We’re very grateful for how busy we are and how steadily we’ve been growing over the past few years so we’ve been busy behind the scenes making our photography shop work better for both you and us. We’ve been experimenting with improvements for months and we’re thrilled to be able to share with you the first batch of changes that we hope you’ll love as much as we do.

Packaging

We’ve ironed out the details and we’re thrilled to show off our new packaging! {If you’re reading this post by email or RSS you may need to click through to our blog to see the video.} Open Edition 8 x 10 and 11 x 14 inch photographs will now arrive at your door in a rigid box. After carefully slicing open the packing tape, and removing the protective paper and light foam wrapping, you’ll find a gift box swathed in a bow. Slide off the ribbon, lift the lid, peel back the tissue, and enjoy your new art, slipped safely inside a clear sleeve to protect from moisture.

Our new packaging makes gift giving easy, either to yourself or someone you love.

Printing

Open Edition prints will now be created using an ultra-high-end printer (at the time of this post the Epson Stylus Pro 11880) on nice, thick, lustre paper that is predicted to last 85 years or more. Your photographs will also be sprayed with a protective UV coating to protect against scratching and fading.

That means stunning, durable prints, that will last you many years to come.

Shipping

Open Edition photographs ordered directly through our website will now ship straight to you from our lab. This is HUGE! Our lab is able to get prints into your hands in less than half the time we ever could. That’s right, delivery time has been cut by more than half!

And because our lab ships so many photographs you will take advantage of the reduced bulk shipping rates they get from FedEx and Purolator. Starting today, all Open Edition prints will ship within Canada for $10 and within the USA for $5, and that’s ANY size. We will still be shipping Internationally and rates will be adjusted as needed.

That means beautifully packaged photographs, on luxuriously thick paper, in your mailbox fast.

But wait, there’s more. We’ve almost completed testing on some new printing and mounting options, so stay tuned to our blog and our shop to see how things evolve.

So what’s your favourite way to order art? Do you prefer unmounted prints so you can save money on shipping, and mat and frame in a style that matches your taste and budget? Do you prefer to purchase a finished piece that’s ready to go up on the wall the day it arrives? Or are you somewhere in between, you’d like your images to arrive matted but you want to take care of the framing yourself? Are there alternatives to traditional printing that you prefer such as canvases, prints on aluminum, or plaque mounting? Photographers, what ways have you found to deliver a better product to your clients?

{Email and RSS blog readers, don’t forget to click through to our site to see our unboxing video.}

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Featured – PhotoShelter

PhotoShelter Member Profile Interview Jennifer Squires Fine Art Landscape Photographer Featured   PhotoShelter

At the beginning of April I got an unexpected email from Deborah Block, the Marketing Associate at PhotoShelter. She wanted to add me to the growing list of photographer profiles they have on their site.

PhotoShelter is the company that hosts the portfolio section of our website, they created the beautiful e-commerce integration that quickly and easily allows you to order our fine art photographs.

We’re coming up on our one year anniversary with PhotoShelter so when I read Deborah’s message I knew this would be a wonderful way to celebrate. And the email interview began!

PhotoShelter Success Stories Featured   PhotoShelter

Pop on over there for a quick read and then come back and let us know what you think. What would you like to see more of on our site? What would you like to see changed? What are your questions about how we run our studio? Or anything else that happens behind the scenes?

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Borders or No Borders?

Lake Erie 10 landscape photograph framed 11x14 Borders or No Borders?

Lake Erie #10, Landscape Photography, 11×14 inches in a 16×20 Frame

We’ve been busy doing lots of work behind the scenes over here! We’re scrutinizing many aspects of how we run our studio and revamping our processes to make you and us even happier campers.

One of the questions that comes up time and time again is about the white border we leave around our prints. Currently all fine art prints that ship from our studio have a white border around them where I print the title of the Photograph, add my signature, and if it’s a limited edition I’ll write in the print number.

20101118 portglasgow 037 11x14framed detail Borders or No Borders?

The white border that we use is not some willy-nilly size that we chose just because it looked nice, no indeed. We actually researched the common window sizes of pre-cut store bought mats then made my photographs fit nicely within them. If you’ve ever seen one of my prints matted you’ll notice that between the image and the window there’s a thin white border before the photograph starts giving it a nice, professional look. No need to hide any of the art behind a mat.

We’ve had some inquiries about printing images larger on the page, sometimes even eliminating the border all together. This is something we may consider for our Open Edition photographs but I’d like to leave the border on our Limited Edition prints so they can be numbered on the front.

 

So what are your thoughts? What do you think about white borders? Should they stay or should they go?

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Backing Up Images

backing up images raw Backing Up Images

We get asked a lot about how we backup our photographs so I thought I’d share a quick outline of our process with you. Our method isn’t necessarily the best way but it certainly gets the job done, it’s safe (we’ve never lost a file since using this system), affordable, and it’s very easily expandable.

When we were putting together the framework I poured over three articles on Chase Jarvis’ site: How to Back Up Your Photography: The Basics, Important: Storage and Backup Solutions For Your Photography, and Complete Workflow and Backup for Photo + Video. But we didn’t need anything that robust, so we took his ideas, stripped them down to the basics, and sized them perfectly for our studio.

For the purposes of this discussion I’ve divided our images into two types: Raw Files and Processed Files.

Raw Files

  1. Compact flash cards are downloaded via Capture One Pro to our Western Digital My Book external hard drive called Archive. These files live in a folder all their own called Raw Cold Storage and are organized in sub-folders by date. Whenever I need a raw file this is where I come looking.
  2. I then use Folder Synchronizer to make two exact backups of this drive on identical Western Digital Elements hard drives: Archive Backup 1 (to protect against a hardware failure on the Archive drive) and Archive Backup 2 (which is stored off site, you know, just in case).

backing up images processed Backing Up Images

Processed Files

  1. The raw files on the Archive drive are processed using Capture One Pro and saved locally to my Macbook Pro until they are retouched and all work on them has been completed.
  2. My laptop is constantly being backed up to an external Lacie drive using Time Machine. That means that even though these processed files haven’t yet entered the archive system there are still duplicate copies of them available in case something happens to the laptop.
  3. Once I’m finished with the processed files I manually move them to the Archive drive. Here there is a second set of folders outside Raw Cold Storage, organized by date, for all our image and document files.
  4. Folder Synchronizer will then backup the Archive drive, yet again, to Archive Backup 1 and Archive Backup 2.

By the time the whole process is complete there are three copies of every image file, one on each of three hard drives: Archive, Archive Backup 1, and Archive Backup 2. I know it’s a total mishmash of hard drives, it’s a combination of things we already had and new additions for our ever expanding catalogue.

Even if you’re not a photographer you can use this basic idea to create a backup system of your own. Backing up is important. The two best pieces of wisdom I ever heard were:

  1. There are two types of people in the world: Those who’ve lost data and those who will.
  2. If you’re going to the trouble of saving a file then back it up.

Let’s start a discussion, do you have any questions about our system? How do you backup your files? Do you use external hard drives, DVDs, or the cloud? What are some of your favourite tips? What are some things that you find work really well? What are some things that you’ve found that haven’t?

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Goodbye 2011, Hello 2012

201201 024 blog Goodbye 2011, Hello 2012

Happy New Year everyone! And welcome to 2012! How was you holiday? I love that feeling of winding down between Christmas and New Year, when the social engagements are done, the food has been eaten, and it’s time to gather myself together to think about the close of one year and the dawn of the next.

This year I spent the better part of New Year’s day reflecting and planning. I started by listing the great things that we achieved during the past year, weak points, things that we need to work on, evaluating the major components of our business, and brainstorming projects for the coming year. Being the nerdy eager over-achiever that I am I did this for both our business and my personal life. Here’s a peek at the business side of things:

2011 Accomplishments

  • sold more framed pieces than ever this year and now have work available through The Art Etc Gallery Shop at The Burlington Art Centre
  • Vanilla Dream appear as a full page image in the December/January issue of Photo Life Magazine
  • launched our new online photography shop
  • took two photography trips purely to make seascape images, one to Prince Edward County the second to Toronto
  • two solo photography shows, The Aeolian Hall and Starbucks

 Weaknesses and Things We Need to Work On

  • I need to stop working late into the evenings
  • keeping my office in a remotely habitable state instead of looking like the path of a recent hurricane
  • I spend a crazy amount of time researching, this needs to be drastically cut – more “doing” less “thinking about doing”

Evaluate Major Components of Our Business and Set Goals

  • online print sales –  2011 was our best year yet! Thank you everyone for all of your support! Now we should determine how many images I need to sell per month, week, and day to reach my goals
  • sales through galleries – I’m thrilled this is making up a substantial part of our annual income, in 2012 I’d like to increase the amount of gallery shops that stock my work, and I’d love to have my work available in Toronto (so if you’re a gallery in Toronto that’s interested in selling my work, give us a call!).
  • stock photography – haven’t spent as much time and energy on this as I’d like, in 2012 I’d like to schedule dedicated stock photography shoots at least twice a month, plus I’d like to get on with a photographer-friendly stock agency.
  • our blog – things are starting to come together but our blog still needs a lot of work, we need to make a calendar of the types of posts we write and when, plus we need to get a better handle on what our readers would like to see here – definitely leave your suggestions in the comments section!
  • social media – I really don’t know what I’m doing here, Facebook? Twitter? Ackkk!! I need to schedule strict time for these daily and most importantly, stick to it.

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I also worked through Christine Kane’s Word of the Year Discovery Tool, I’ve tried other word of the year resources but so far I like her’s the best.

Intention and Clarity

My word for 2012 is leap. I know this was my word last year but it was the first time I ever chose one and I was pretty new at sticking to it so I’m going to do it again with renewed inspiration and vigour.

Leaping means I’m going to try new things, I’m going to take more chances, I’m going to have more faith in people. I’m going to laugh more, in celebration of my successes and in the face of my failures. I’m going to fill my year with fun, happiness, and growth.

I’m going to stop obsessing so much over the details of a plan, grow and learn at a rapid place, throw caution to the wind and have more fun, do what works for me not settling for what works for everyone else, be constantly inspired and energized, and ramp up my passions. Most of all I’m going to be very happy to be me.

I embrace leaping by forging my own path, trying new food, meeting new people, and doing many things in my own way. I’ll need to focus on getting out of ruts, spending less time researching and more time doing, and stop putting things off until the time will be perfect.

This time next year I’m going to be satisfied that I took every opportunity that was presented to me. I’ll be thrilled to have spent more time photographing and working on imagery and less time on the business side of things. And I’ll be brimming with personal confidence at having tried lots of new things and business confidence because my new office will finally be complete.

Awareness and Elimination

Patterns and beliefs that need to be wiped out:

  • I need to be absolutely, 100% certain that something is the right thing to do before doing it
  • That the market is already saturated and that there’s no room for me
  • It’s just a home office, it’s not really that important
  • To be successful I need to spend every waking hour on our business

Things that make me run screaming from leaping:

  • My need for perfection
  • Fear of change
  • Fear of the unknown
  • Lack of confidence

Pattern interrupters I can carry in my pocket:

  • Identify when these things are happening then go for a walk to clear my head and organize my thoughts
  • Read through my list of achievements or my gratitude journal to boost my confidence and stay positive
  • Schedule a regular time every day for tea and a snack

New pro-active habits:

  • Keep a list of achievements sorted by year
  • Gratitude journal
  • Make a research decision making kit
  • Walk away from work for a few minutes every hour so I can clear my mind and start fresh

Whew! Thanks for sticking with me all the way to the end. I’d love to hear all of your thoughts and your favourite ways of reflecting and planning in the comments section below.

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